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The newest model of Web3 social layer Lens Protocol has been launched, introducing improved performance to assist new use instances and shared monetization for its rising Web3 consumer base.
Decentralized Finance (DeFi) agency Aave Firms introduced Lens Protocol V2 on July 17 throughout EthCC in Paris, with the code powering the protocol reworked to allow improved composability, configurability and performance.
As Aave and Lens Protocol founder Stani Kulechov advised Cointelegraph, Lens is a decentralized protocol constructed on Polygon that includes a know-how stack that permits builders to construct and deploy Web3 social apps, as effectively permitting Web3 social options to be built-in with current Web2 and cellular experiences:
“Our imaginative and prescient is for Lens Protocol to allow all purposes to attach seamlessly throughout blockchain and non-blockchain purposes, and reward each people and the collective shared community.”
Based on Kulechov, Lens has round 119,000 Web3 customers in its beta which additionally has a prolonged ready listing. Purposes constructed on Lens can leverage this similar viewers, which is a key part of the protocol’s social graph structure into which purposes plug.
The protocol gives a substitute for typical Web2 networks and their centralized database fashions which rule out portability. As Lens’ core documentation explores, Web2 platforms struggle a zero-sum sport for consumer consideration, with one’s achieve equaling one other’s loss.
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Lens Protocol permits customers to personal their private information and carry it throughout linked or built-in purposes. Kulechov added that Lens is designed to allow human engagement throughout the web whereas benefiting contributors and the broader ecosystem:
“We’re nonetheless within the early days of web3 social. Lens has been working with builders and content material creators to draw them to develop shopper apps and publish content material on Lens.”
Kulechov stated that it is historically troublesome for brand spanking new social platforms to compete with incumbents for viewers and funding. Lens intends to take away some threat related to the “chilly begin” downside that builders face, with ecosystem apps sharing the identical Web3 viewers.
He added that lately launched Threads is an instance of how Instagram leveraged its current viewers to draw them to a brand new app that competes with Twitter.
“By using their built-in Instagram customers, Threads demonstrated the facility of shared social networks when launching a brand new app. Solely, on this case, the shared community is closed — permitting solely Meta apps to profit.”
V2 of the protocol is predicted to ship extra methods to share worth, permitting customers to decide on particular algorithms and transfer freely between communities and purposes. For Kulechov, the prospect of latest social experiences being constructed on Lens stays a primary draw card because the protocol’s shared consumer base permits new apps or integrations to leverage the prevailing community.
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Kulechov additionally careworn that Lens just isn’t designed to be a “entrance finish” app however reasonably a shared community protocol that arms worth again to customers, creators and builders.
“Lens makes use of blockchain, good contracts, decentralized storage and NFTs to reimagine social networks which might be open and various, providing several types of experiences and communities.”
The likes of Unstoppable Domains and Ethereum Identify Service have pushed the uptake of Web3 decentralized domains that act as self-custodial digital identities and human-readable wallets over the previous two years.
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