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Whereas the time period “pretend information” has been floating round for some time, the phrase was given new life and recognition when former United States President Donald Trump turned it right into a viral marketing campaign slogan. “Faux information” finally turned a generation-defining meme, and that is probably as a result of there’s a sure fact to the phrase that resonates with the general public to at the present time.
Media does often make errors in its reporting, and even Cointelegraph shouldn’t be resistant to this. On the identical time, information anchors, journalists and media corporations are additionally identified to solid apart objectivity and inject their private opinions — or these of their paid sponsors — into what’s promoted as strictly fact-based information.
In 2023, this has turn into a disaster going through crypto content material creators. The proverbial “jig” is up, and lots of traders are actually properly conscious that a lot crypto-focused content material has an ulterior motive of shilling a specific coin or, in some circumstances, an unannounced paid sponsor backing the content material of the day. Because of the broader fallout, a number of skilled and hobbyist crypto content material creators have informed The Agenda that sustaining and rising their subscribers has been a problem this yr.
On Episode 22 of The Agenda, hosts Ray Salmond and Jonathan DeYoung spoke with Nathan Leung, co-founder and host of the Cryptonauts YouTube channel, concerning the nuts and bolts of training and onboarding new customers to crypto on YouTube — and the way to stay moral whereas doing so.
Humanizing is appetizing
Leung informed The Agenda that when trying to separate oneself from all of the chaff, “humanizing” the content material is a helpful and efficient tactic, provided that “in instances like this, everybody’s like, ‘NFTs are a rip-off, blah, blah, blah. All the things’s a rip-off.’” However as he factors out, “There’s additionally good folks attempting to make digital possession an actual factor. There’s really builders really operating hackathons, looking for one of the best challenge, proper? There’s really actual builders who need this expertise to sort of assist the world in a means.”
So, Cryptonauts talks to those builders and highlights that they’re simply common folks with a mission. “It’s sort of simply humanizing. It’s like, yeah, you’re price $250 million or $18 billion, proper? However what do you do? Do you get up within the morning? Do you might have a household? Do you stroll your canine?”
Associated: The Agenda podcast predicts the way forward for crypto and talks adoption
Leung additionally emphasised the significance of respecting “the viewer’s time,” highlighting that the last word aim is to have viewers watch a complete video and never really feel like their time was wasted.
“In the event that they’re going to look at our video, we wish them to no less than watch all of it, proper? So, if we really feel prefer it’s not completely mandatory, we don’t wish to waste their time both, as a result of time is clearly probably the most priceless foreign money. So, we simply attempt to make it brief and candy.”
He added, “I feel lots of people assume that longer movies are higher, however I feel for those who can simply save folks time and condense it and simply make it participating, it could possibly be two minutes.”
Why Cryptonauts values natural progress over paid shilling
Whereas many crypto content material creators have been uncovered for shilling their baggage or accepting cash below the desk to advertise different initiatives’ tokens, Leung says Cryptonauts doesn’t have this concern as a result of they don’t depend upon sponsored content material for cash.
“So, I feel we had one rule: We mentioned we might by no means do ICOs [initial coin offerings] very early on. We might solely cowl initiatives that had been already listed and already launched, which turned out to be one. And we additionally sort of made it our basic rule to not push any exchanges — you noticed what occurred with FTX.”
Putting authenticity and pleasure over monetization, Leung mentioned, “We simply do what we wish, and we inform the tales we wish. We simply wish to inform some good tales, make some good content material and have enjoyable whereas doing it. I feel that’s crucial factor as a result of cash can’t purchase ardour.”
Regardless of admitting that “folks don’t actually care about crypto” proper now when requested about Cryptonauts’ targets for the longer term, Leung mentioned that the channel is “actually attempting to unite the crypto group.”
“I feel we wish to begin doing one thing a bit bit totally different. Simply to sort of observe what we preach. If we’re about group, we should always begin performing some real-life occasions.”
To listen to extra from Leung’s dialog with The Agenda — together with Cryptonauts’ future imaginative and prescient for combining real-life experiences with crypto content material and giving again to its group — take heed to the total episode on Cointelegraph’s Podcasts web page, Apple Podcasts or Spotify. And don’t neglect to take a look at Cointelegraph’s full lineup of different exhibits!
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This text is for common data functions and isn’t meant to be and shouldn’t be taken as authorized or funding recommendation. The views, ideas, and opinions expressed listed here are the creator’s alone and don’t essentially mirror or characterize the views and opinions of Cointelegraph.
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