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Concepts Are Like Flames, a collective primarily based in Germany, launched a marketing campaign to dismantle misconceptions concerning Bitcoin (BTC). The group has incentivized folks to put Bitcoin-related stickers in cities all over the world.
In line with the initiative’s official web site, named “Bitcoin Consciousness Sport,” the marketing campaign seeks to alter the general public notion that Bitcoin is expounded to criminals and scams.
Stickers goal to create consciousness
The stickers — which include messages corresponding to “repair the cash,” “repair the world,” “B the change,” “can’t tread on me,” “exit fiat,” “Inflation,” amongst others — started appearing within the streets of Munich at the start of June 2020. Now, they’re being unfold throughout the planet.
To facilitate a wider unfold for his or her pro-Bitcoin message, the collective revealed printable, open license PDFs that permit anybody to obtain and create their very own stickers.
Marketing campaign unfold in different international locations
Lately, folks started publishing pictures of the stickers on the streets of different European international locations corresponding to the UK, Austria, and even Asian international locations like Pakistan.
Bounty No. 10 paid out, that includes a domestically well-known cat referred to as Dora and the DIY ‘freedom cash’ #bitcoin sticker https://t.co/ed4ADg6taC
— ideasarelikeflames (@ideaslikeflames) July 5, 2020
The collective launched a crowdfunding marketing campaign to incentivize others to disseminate the marketing campaign’s stickers — purchased by way of the Concepts Are Like Flames store — to public locations across the globe. Individuals can apply to be rewarded as a part of a bounty marketing campaign. This marketing campaign goals to distribute 675 Satoshis ($0.06), or SATS, per sticker positioned.
Cryptocurrencies not too long ago appeared on the scene of huge protests within the U.S., held in response to law enforcement officials murdering a person named George Floyd. Many trade leaders weighed in, with posts circulating about Bitcoin’s favorability as a solution to opt-out of an ostensibly corrupt social infrastructure.
Cointelegraph reported in 2019 that the pro-democracy and anti-government protest motion in Hong Kong spurred wider adoption of cryptocurrencies corresponding to Bitcoin as nicely.
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