Bitwise launches crypto ETF media campaign with ‘The Most Interesting Man in the World’

Actor Jonathan Goldsmith, who appeared as ‘The Most Attention-grabbing Man within the World’ in an promoting marketing campaign for Dos Equis beer, is reviving his persona to advertise Bitcoin (BTC) exchange-traded funds (ETFs) for Bitwise Asset Administration.

In a Dec. 18 submit on X — previously Twitter, Bitwise released an advert spot with Goldsmith displaying the ‘Most Attention-grabbing Man’ in an upscale bar as he typically did within the beer commercials. Nevertheless, slightly than saying his signature “Keep thirsty, my pals” over a Dos Equis bottle, the actor had a crypto-focused message for viewers:

“You understand what’s fascinating nowadays? Bitcoin. Search for Bitwise, my pals.”

A phrase to the smart, from a person of few phrases. #bitcoinisinteresting https://t.co/wantGiAIqJ pic.twitter.com/x5MPbElEev

— Bitwise (@BitwiseInvest) December 18, 2023

Goldsmith appeared in a number of advert spots, portraying himself as ‘The Most Attention-grabbing Man within the World’ from 2006 to 2018. The commercials included humorous ‘info’ about his character, together with “he’s the one man to ever ace a Rorschach take a look at” and “he’s on the improve record for flights he hasn’t even checked into.”

The actor, age 85, revived the character for a Tremendous Bowl business in 2019 and a tequila model, however the ‘Most Attention-grabbing Man’ has largely been out of the highlight for years, apart from recirculated memes. His promotion of Bitwise got here because the asset supervisor has a pending Bitcoin ETF utility with america Securities and Change Fee (SEC).

Associated: Bitwise publicizes Ethereum ETF launch on Oct. 2

The SEC has by no means authorised a spot BTC or Ether (ETH) exchange-traded product for itemizing and buying and selling on a U.S. change. The fee delayed a call on a spot BTC ETF from Bitwise in August, resulting in the asset supervisor amending its utility in September.

Giant crypto corporations typically rent distinguished figures like Goldsmith to advertise their services and products. Though many campaigns are profitable, the actors are often topic to lawsuits after a collapse or enforcement motion, as was the case with soccer star Cristiano Ronaldo selling Binance and Tom Brady showing in advertisements for FTX.

Journal: BlackRock revises BTC ETF submitting, El Salvador’s crypto citizenship trending, and extra: Hodler’s Digest, Dec. 10-16