NFTs based on STARZ show ‘American Gods’ coming soon from Curio

Curio, a platform which sells non fungible tokens, helps to carry to life NFTs primarily based on the TV sequence American Gods. The present is predicated on a novel of the identical title by writer Neil Gaiman. 

“We’re working with Fremantle on creating formally licensed digital collectibles for the hit TV present American Gods, which airs on STARZ within the U.S. and Amazon Prime Video internationally,” Curio’s CEO, Juan Hernandez, informed Cointelegraph, including:

“This can be a first-of-its-kind use of NFTs with mainstream media, and it exhibits how bigger marquee manufacturers are beginning to embrace them as an integral piece of their broader digital technique. Curio permits Fremantle to modernize how they interact with followers, to develop emotional connections for a extra digital native technology of viewers who’re hardwired to do extra with the issues they love. Now they’ll personal a chunk of the motion wherever they go, in a way that’s licensed and genuine.”

Fremantle, a media manufacturing firm, and Canada Movie Capital function the producers behind the American Gods television present, in line with IMDB.

What’s an NFT although? NFTs are non-fungible tokens, which means they supply a provably distinctive sense of possession over the property they signify. Fungibility refers to an merchandise’s uniqueness, or lack thereof. If one thing is fungible, it may be traded or act interchangeably one-for-one with one other merchandise of its variety.

“Technically talking, an NFT makes use of blockchain know-how to show {that a} digital merchandise is exclusive (shortage), or that it’s what it says it’s (verifiable authenticity),” Hernandez defined, including:

“However many individuals merely take into consideration NFTs as ‘digital Beanie Infants,’ with restricted utility exterior of amassing. Nonetheless, we see the potential for NFTs to create distinctive digital experiences that weren’t beforehand doable earlier than the appearance of the know-how; to modernize fan engagement. That is what we’re excited to allow for our model companions.”

Final fall, a digital art work NFT known as “Proper Place & Proper Time” by artist Matt Kane fetched over $100,000. Within the months since, NFTs have change into a fair hotter market. Bidders not too long ago paid hundreds of thousands of {dollars} for NFT’s primarily based on a former Main League Baseball second baseman’s art work. Different NFTs have additionally not too long ago hit multi-million greenback worth tags as effectively.

Why is the crypto market’s curiosity in NFTs on the rise? Hernandez mentioned the world goes extra digital. “There are generational tendencies on the shift away from bodily to digital, and definitely the COVID pandemic accelerated these tendencies as individuals have been pressured to remain house,” he mentioned.

“Philosophically, the identical parts of verifiable shortage and immutability which have given rise to Bitcoin’s market dominance are at play with NFTs,” he added. “The flexibility to have full sovereignty over a digital asset is a brand new expertise for a lot of, and it causes you to actually rethink your ‘possession’ of products throughout the digital economic system.”