‘Social Money’ Startup Inks Deal With Rapper Ja Rule, Releases Song With Lil B

Platinum information are coming to cryptocurrency with a brand new integration between rapper Ja Rule and social foreign money startup Roll.

Introduced Tuesday, Billboard Scorching 100 artist Ja Rule has inked a cope with Roll, an Ethereum-based protocol that permits content material creators to manage their very own platforms utilizing cryptocurrency’s native digital shortage.

“I’ve been following Roll and blockchain expertise for some time really on the sidelines,” Ja Rule mentioned in a press release. “I believe it’s the proper time to companion with an organization that may take blockchain expertise mainstream. I see it occurring within the subsequent few years with the appropriate companions and it’s a really massive play.” 

The idea of social cash permits artists to have birth-to-death management over their content material, Roll CEO and co-founder Bradley Miles mentioned in an interview with CoinDesk. Tokenizing entry to non-public work corresponding to music or writing permits an artist to be paid in their very own foreign money, letting them set the monetization guidelines. For followers, buying artist’s social cash on Roll permits them to work together with a creative neighborhood in a extra familial approach, Miles added.

“If somebody can create their very own social community on-line, they need to be capable to create their very own social cash,” he mentioned. “This actually permits them to present customers a stake of their neighborhood and create this deeper sense of belonging.”

Based in 2019, Roll launched into non-public beta this week backed by a $1.7 million seed spherical led by BitMEX CEO Arthur Hayes and joined by Techstars Ventures, Hustle Fund and Gary Vaynerchuk. The platform gives API infrastructure for as a content material gateway constructed on the ERC-20 token normal.

Miles mentioned the challenge with Ja Rule, founder and CEO of content material administration agency ICONN, was seamless given a mutual need to monetize artists’ work. The partnership will discover alternatives for social cash within the music trade, Miles mentioned.

Ethereum followers can even get a kick out of a brand new music that dropped Tuesday, produced by Roll and that includes Bay Space rapper Lil B. 

Dubbed “Social Cash,” the music additionally options cryptocurrency entrepreneur Alex Masmej, NFT artist Connie Digital and Atlanta-based rapper Sid Worthy. Within the music, Lil B references a number of Ethereum merchandise:

“Yeah I’m on a Roll, Yeah I’m on a Roll, gettin’ that social cash, Ethereum…”

“Shout out $ALEX stackin’, shout out $HUE holdin’, consideration is my foreign money…” 

“We’re on a Roll, Uniswap, watch that…”  

Each Masmej and Connie Digital have launched private tokens utilizing Roll, beneath the $ALEX and $HUE tickers. These tokens are at the moment obtainable on decentralized trade (DEX) Uniswap. $ALEX and $HUE act as private securities, giving buyers the power to vote on the tokenized particular person’s actions.

As for Roll, social cash options will slowly be issued to make the crypto platform a PayPal for content material administration, Miles mentioned. The platform has some 160 communities consisting of creators – from journalists to entrepreneurs, he mentioned.

“Artists like Ja Rule take social cash to the subsequent stage, actually bridging the hole between Internet 3.zero and new audiences,” Miles mentioned.