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Earlier than going any additional, let’s be clear: Threads is not going to essentially be an enormous success. Generally platforms arrive with a bang solely to fade into cultural irrelevance – keep in mind Clubhouse? However once more: Threads obtained 100 million customers in 5 days, and that quantity may nonetheless develop. Rival upstarts merely haven’t gained that type of traction. Mastodon claims to have round 2 million month-to-month lively customers. It’s laborious to get actual numbers for the decentralized social media protocol Nostr, however an estimate primarily based on Damus and Amethyst downloads is probably going round 500,000 to 1 million, in keeping with Damus. The invite-only Bluesky had some 50,000 customers on the finish of April, and since then obtained at the very least 58,000 new signal ups. These numbers aren’t unhealthy, however these are the comparatively profitable rivals, not those you haven’t even heard about.
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